Natalia Grincheva is program leader in Arts Management at LASALLE College of the Arts and Senior Research Fellow (Honorary) in the Digital Studio at the University of Melbourne. She is an internationally recognised expert in innovative forms and global trends in contemporary museology, digital diplomacy and international cultural relations. Her publication profile includes over 40 research articles, book chapters and reports published in prominent academic outlets. Her most recent publications are two monographs: Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019). Dr Grincheva’s professional engagements include her dedicated work for the International Fund for Cultural Diversity at UNESCO (2011) and International Federation of Coalitions for Cultural Diversity (2011–2015), her research industry placement at ACMI X creative hub at the Australian Center for the Moving Image (2017–2019) as well as service for the international Cultural Research Network (CRN) (2018–2020).